A Case Study on Managing Creativity, September 2012

A Case Study on Man­ag­ing Cre­ativ­i­ty, Sep­tem­ber 2012

Author: Rupert Cocke
© Copy­right by the Author – All rights reserved
Pub­lished on www​.hang​blog​.org: Novem­ber 7^th, 2012

What­ev­er it is, the Free Hang is cer­tain­ly not a con­ven­tion­al prod­uct that can be bought by any­one with a cred­it card. PANArt’s way of work­ing might seem strange from the point of view of con­ven­tion­al busi­ness­es, with one excep­tion. Clear­ly con­trolled scarci­ty of a prod­uct can add val­ue. How­ev­er, PANArt make lit­tle or no attempt to exploit the scarci­ty of the Hang­hang. If we leave aside the con­ven­tion­al view of busi­ness, we can see intrigu­ing par­al­lels between PANArt and oth­er peo­ple that put cre­ativ­i­ty at the heart of their projects.

The orig­i­nal text was sub­mit­ted as a project on Man­ag­ing Cre­ativ­i­ty as part of an MA course at Bournemouth University’s Cen­tre for Excel­lence in Media Prac­tice (CEMP). This ver­sion has been reworked slight­ly for pub­li­ca­tion in the Hang Library.